Thursday, August 13, 2009

Good book about persuasion

I recently read this book and found it to be a fascinating explanation on how we can influence others to act. It is called:

Influence: The Psychology of Persuasion
by Robert B. Cialdini

Below is a review, which I concur with. Pick it up, its easy to read and the author describes some interesting studies and tests which support his conclusions.

Another interesting read, this time about the psychology of persuasion. Here is one reader’s review, which I agree with.
Cialdini believes that influence is a science. This idea attracted me. As a rhetorician, I have always thought of persuasion as more of an art. Cialdini, however, makes a first-rate case for the science point of view. But maybe most importantly, he makes his case in a well-written, intelligent, and entertaining manner. Not only is this an important book to read, it is a fun book to read too.

He introduces you to six principles of ethical persuasion: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. A chapter is devoted to each and you quickly see why Cialdini looks at influence as a science. Each principle is backed by social scientific testing and restesting. Each chapter is also filled with interesting examples that help you see how each principle can be applied. By the end of the book, I had little doubt that these are six important dimensions of human interaction.

I highly recommend this book to all professionals. It does not matter if you are a manager, sales person, pastor, or non-profit volunteer. The ideas in this book, once applied, will make it easier for you to accomplish your goals. In a video featuring the author, Professor Cialdini even goes so far as to promise that these principles can help you influence the most resistant of all audiences–your children.

With a claim like that, who wouldn’t be intrigued?

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