Well, another interesting day here in Wisconsin. Two of the biggest advertisers in the personal injury field here in Milwaukee are facing up against each other in court. The reason? Apparently Avis, that being the firm of Cannon & Dunphy, has been sued by Hertz, that being Habush, Habush & Rottier. The reason? Seems like the Cannon firm bought the key search words "Habush" & "Rottier" on Google, so that whenever someone types in either of those search terms when looking for a lawyer, the Cannon firm's website link pops up first. At first Bill Cannon denied knowledge of the whole thing, then later, according to the Associated Press, he acknowledged paying for the keywords but denied any wrongdoing, saying it was following a legal business strategy.
But as I said when interviewed about the lawsuit, “If someone is looking for me, I’d hope I’d be near the top of the list. If you can’t have your own name, what can you have?”